Fewer than 2,000 readers are on his website when Paris Wade, 26, awakens from a nap, reaches for his laptop and thinks he needs to, as he puts it, “feed” his audience. “Man, no one is covering this TPP thing,” he says after seeing an article suggesting that President Obama wants to pass the Trans-Pacific Partnership before he leaves office. Wade, a modern-day digital opportunist, sees an opportunity. He begins typing a story.
“CAN’T TRUST OBAMA,” he writes as the headline, then pauses. His audience hates Obama and loves President-elect Donald Trump, and he wants to capture that disgust and cast it as a drama between good and evil. He resumes typing: “Look At Sick Thing He Just Did To STAB Trump In The Back… .”