Stepping outside the bubble of gloom this week I noticed something surreal. Kodak was reviving its Ektachrome film range to meet a surging demand for high-end traditional film. Was this the same Kodak, I wondered, that went bankrupt in 2012 after 47,000 job losses, a moment hailed by seers as when the digital revolution finally came of age? It now appeared that users had found traditional film something unimaginable to those seers – something called “better”.
We’re over the digital revolution. This is the age of experience