People who care about truth and facts are up against a lot of challenges these days, from fake news to filter bubbles. But there’s another big problem we can’t ignore: The rise of the pseudo-experts who dominate our airwaves and social networks, offering opinions on subjects they know little to nothing about.To understand the issue, consider the old toothpaste slogan: “Four out of five dentists recommend Colgate.” If you take this claim at face value, it makes sense. Why not survey dentists about toothpaste? They are, after all, in charge of dental care and your overall oral health.
Daniel Levitin’s Weaponized Lies: The dangerous rise of pseudo-experts