If there is a figure which stands out as the hero of our time, it is Christopher Wylie, a gay Canadian vegan who, at 24, came up with an idea that led to the founding of Cambridge Analytica, a data analytics firm that went on to claim a major role in the Leave campaign for Britain’s EU membership referendum. Later, he became a key figure in digital operations during Donald Trump’s election campaign, creating Steve Bannon’s psychological warfare tool. Wylie’s plan was to break into Facebook, harvest the Facebook profiles of millions of people in the US, use their private and personal information to create sophisticated psychological and political profiles, and then target them with political ads designed to work on their particular psychological makeup. At a certain point, Wylie was genuinely freaked out: “It’s insane. The company has created psychological profiles of 230 million Americans. And now they want to work with the Pentagon? It’s like Nixon on steroids.”[i]
Happiness? No, Thanks!